- What are your goals? Are you achieving them?
- How much do those people you are trying to reach know about you?
- Have you used your maxed out your resources to put yourself
in front of your target?
- Have you identified your vibe? If not, how do you expect others to?
Strategic Planning:
The creation and maintenance between your objectives and resources and the ever evolving market opportunities to reach your target. First, identify the objectives of your reach and we'll put in the vibe.
Relationship Marketing:
Manifesting long term partnerships with clients. To do this we must first develop a clear understanding of who your target is, what they value, and how you can help facilitate that value. Then, we need to understand how your target prefers to interact with you and be served by you. Once ivibe helps to gather this information we can tailor a unique message using a delivery method that best suits your needs.
Segmenting & Focusing on your Target Market:
Successful segmentation can be measured by substantiality (a segment must be large enough to warrant developing and maintaining a special marketing mix), Identifiability and measurability (data about the segment's demographics, psychographics, and geographic must be readily available and measurable), accessibility (the chosen segment must be able to be reached through the chosen medium), and responsiveness
Marketing Mix:
The unique blend of product, price, distribution, and promotion strategies designed specifically to produce mutually satisfying exchanges with your target market. These four elements can be adjusted an manipulated just enough to differentiate you from others. This is an opportunity to publically state your long term visions and mission statement.
Implementation:
The process that turns marketing plans into action, assignments and ensures that these assignments are executed in a way that accomplishes the plans' objectives. Detailed job assignments, activity descriptions, timelines, budgets, and lots of communication are all essential to improve your reach.
Evaluation & Control:
Gauging the extent to which marketing objectives have been achieved during the specified time period while ensuring any failure to achieve a marketing objective is monitored against: unrealistic marketing objectives, inappropriate marketing strategies, poor implementation, and unexpected changes in the environment
Reach Out:
- e-marketing
- Advertisements
- Sponsorships
- Newsletters
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- Ad slicks
- Mailings
- Internet
- Viral Campaigns
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In a world over crowded with marketing messages, ivibe can help you determine the way to best utilize your resources to maximize your exposure potential.
Your "Reach" initiatives can be on a large scale or a small one. Ivibe will develop a plan of action that suits your needs. Please call in or e-mail to discuss this opportunity further.
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